SOCIAL MEDIA
DESIGNS
Today’s storytelling lives everywhere, including your feed. Social media has become a core part of my creative toolkit — a space where I blend design, writing, and strategy to reach audiences with clarity and impact.
Shaping a Narrative Around Narrative Art
This campaign supported the opening of Kevin Bell’s Western (re)Visions exhibition at A-Gallery. The paintings revisit iconic Western landscapes through a contemporary lens, pairing present-day imagery with historical texts — a theme that guided the tone and pacing of the social assets. I created reels and carousels centered on clarity, visual rhythm, and an understated narrative touch. The launch reel reached 19.5K views and landed in the top performance tier for small-gallery content, with engagement nearly double the industry average. Supporting carousels also outperformed typical benchmark rates, driving strong awareness.
The original print postcard by artist Kevin Bell served as the main source graphic for all digital collateral.
Carousel: Conveying Concept
The right edge of each slide teases the next slide for a seamless user swipe. The red "through line" carries a description of overarching concept, and features a red dot which advances its position across the frame with each slide, creating a subtle simple animation effect.
Views: 800 • Engagement: 1.68%
Reel: Artist Cameo & Art Reveal
Gallery openings discovering new artwork and meeting the artist. I used a clip for a first-person story of the artist welcoming us into his studio and revealing a painting from the exhibition.
Views: 19.5K • Engagement: 1.64%
Reel: Gallery Fly-Through
This second reel gives the viewer a fly-through sampling of the exhibit, with provocative excerpts from 19th c. texts that inspired the paintings.
(This reel has no data and is as-yet unpublished.)
Video (with motion graphics) & Stills to reach VCA Audiences
With several dozen shows a season, Vashon Center for the Arts (VCA) relies on organic social media marketing of engaging dynamic content. The challenge for organic social media campaigns is to reach as broad an audience as possible without ad buys.
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"'Tis the Season..." Digital Campaign Suite
This digital campaign suite was built to encourage the VCA audience "to give the gift of tickets" during the 2025 holiday season. The digital campaign suite includes...a Meta Reel and Carousel, a YouTube video (which is also be played at the box office, in the lobby, and inside the auditorium before events, November-December), as well as a banner to be included in e-mail newsletters and as footer for print-at-home tickets.
Reels for individual shows were created as well, celebrating the distinct aesthetic of the performer, and conveying to the audience what it might feel like to attned the show in person.
For the 2025/26 60th anniversary season, a new logo and animation was built—see the On The Mind page for more on VCA's 60th Season sub-branding.
