IN THE HAND
CARDS, BROCHURES, REPORTS, PAMPHLETS,
AND SUCH.
When you put an artifact of design into someone's hand the sense of touch adds a new level beyond the mere transfer of information; now it's a relationship!
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Sure, there's a chance viewer might "break up" with the artifact by releasing their grip... but if they hold on, the relationship will inevitably deepen. A fold or a page to turn adds interaction and anticipation; as words are read, the frontal lobe is engaged and information turns to value. At that point we've gone from a dalliance to "going steady" and the artifact gets put in a hip pocket, stuck to a fridge door, or displayed on a coffee table. Ah... love!
VCA 24/25 SEASON BROCHURE
This represented the first time VCA had announced a full season and a new "Bundle Discount" buying option. We presented this 28-page brochure as a "Special Issue" of VCA's familiar quarterly magazine, Island Arts.
Using a modular grid system with three different listing size options (each size in its own layer group), the page layout could be varied, accommodate 2-8 shows/page, and emphasize select shows.
Being VCA's first season brochure meant we could now list events by genre and type rather than solely chronologically—however, we did still include a season-by-date spread.
This represented the first time VCA had announced a full season and a new "Bundle Discount" buying option. We presented this 28-page brochure as a "Special Issue" of VCA's familiar quarterly magazine, Island Arts.
TALKS on the ROCK 2022/23
SEASON BROCHURES
These trifold mailers messaged on multiple levels in a clear, engaging way, the variety, genres and schedules of the talks, as well as speaker biographies, CTAs and ticketing/pass promotions.
These trifold mailers messaged on multiple levels in a clear, engaging way, the variety, genres and schedules of the talks, as well as speaker biographies, CTAs and ticketing/pass promotions.
This lobby display for the Fall/Winter talks, was mounted on foam core with a 3-d compartment for the trifold brochures in the lower left corner.
These trifold mailers messaged on multiple levels in a clear, engaging way, the variety, genres and schedules of the talks, as well as speaker biographies, CTAs and ticketing/pass promotions.
VCA GALA FINDRAISER
Auction Catalog/Program
A formal, festive event combining performance, speakers, catered table-service dinner. Fundraising elements included an art auction, paddle raise, games, and a raffle. This 28-page Auction Catalog also functioned as a program and informative brochure.
A formal, festive event combining performance, speakers, catered table-service dinner. Fundraising elements included an art auction, paddle raise, games, and a raffle. This 28-page Auction Catalog also functioned as a program and informative brochure.
A formal, festive event combining performance, speakers, catered table-service dinner. Fundraising elements included an art auction, paddle raise, games, and a raffle. This 28-page Auction Catalog also functioned as a program and informative brochure.
A formal, festive event combining performance, speakers, catered table-service dinner. Fundraising elements included an art auction, paddle raise, games, and a raffle. This 28-page Auction Catalog also functioned as a program and informative brochure.
SOUVENIR PROGRAM
Vashon PianoFête
PianoFete is a week-long celebration of outstanding piano music. The festival features four pianists playing four concerts of solos, duos, and piano four-hands on two concert grands. Each night different genres of piano music is showcased from classical to contemporary.
This program displayed many different musical style, each with its own style guide for text.
PianoFete is a week-long celebration of outstanding piano music. The festival features four pianists playing four concerts of solos, duos, and piano four-hands on two concert grands. Each night different genres of piano music is showcased from classical to contemporary.
VCA GALLERY
Exhibition Catalog
24-page catalog for an exhibition of work by the late, world-renowned artist Akio Takamori at the VCA Gallery. The unique 6"x6" size began as a solution to budgetary and supply-chain issues. The final product felt special in the visitor's hands, and Vicky Takamori, Akio's widow who curated the exhibit, was delighted by them.
24-page catalog for an exhibition of work by the late, world-renowned artist Akio Takamori at the VCA Gallery. The unique 6"x6" size began as a solution to budgetary and supply-chain issues. The final product felt special in the visitor's hands, and Vicky Takamori, Akio's widow who curated the exhibit, was delighted by them.
24-page catalog for an exhibition of work by the late, world-renowned artist Akio Takamori at the VCA Gallery. The unique 6"x6" size began as a solution to budgetary and supply-chain issues. The final product felt special in the visitor's hands, and Vicky Takamori, Akio's widow who curated the exhibit, was delighted by them.
24-page catalog for an exhibition of work by the late, world-renowned artist Akio Takamori at the VCA Gallery. The unique 6"x6" size began as a solution to budgetary and supply-chain issues. The final product felt special in the visitor's hands, and Vicky Takamori, Akio's widow who curated the exhibit, was delighted by them.
Annual Appeals often go out during the holiday season. Breaking with the tri-fold letter, I designed a card that provided some cheer to a serious ask. This card was the first in a trilogy of retro-style "Holiday Gift Giving Guides" equating a donation to a symbolic gift for a student.
Annual Appeals often go out during the holiday season. Breaking with the tri-fold letter, I designed a card that provided some cheer to a serious ask. This card was the first in a trilogy of retro-style "Holiday Gift Giving Guides" equating a donation to a symbolic gift for a student.
In 2020 Annual Appeal, like the feel of the season, was more subdued. It was a time to be more down to earth and straight forward. Like previous years, it was mailed as a greeting card, but now printed in deep reds on earthy kraft paper. Instead of being clever, the tone was genuine and heartfelt.
Annual Appeals often go out during the holiday season. Breaking with the tri-fold letter, I designed a card that provided some cheer to a serious ask. This card was the first in a trilogy of retro-style "Holiday Gift Giving Guides" equating a donation to a symbolic gift for a student.
THREE YEAR-END APPEALS
Collectible Triptych
Fearless Idea's annual fundraising gala is known for being a unique and fun event. From the moment attendees receive their invite, they know this gala will be like no other. This year, the theme was Navigate the Future, so the outside of the invite looked like an antique atlas, with a marbled paper cover.
When the recipient opens the invite, it unfolds (accordion style) to reveal a playful map, and they are introduced to the "Event Hero" - a sailing ship flying the "BFI" flag.
In 2021, People Eating and Giving was once again an online affair. But a Hero Graphic was created: an octopus able to adapt to anything life threw his way. A limited run print invite was produced.
Fearless Idea's annual fundraising gala is known for being a unique and fun event. From the moment attendees receive their invite, they know this gala will be like no other. This year, the theme was Navigate the Future, so the outside of the invite looked like an antique atlas, with a marbled paper cover.
VARIOUS GALA INVITES
ANNUAL REPORT
This succinct Annual Report tells the organization's story over the past year through statistics and numbers. As suggested by the graphic, the central theme for 2019-20 was "Flexibility."
organization's story over the past year through statistics and numbers. As suggested by the graphic, the central theme for 2019-20 was "Flexibility."
organization's story over the past year through statistics and numbers. As suggested by the graphic, the central theme for 2019-20 was "Flexibility."
This succinct Annual Report tells the organization's story over the past year through statistics and numbers. As suggested by the graphic, the central theme for 2019-20 was "Flexibility."
REVERSABLE PAMPHLET
Summer Workshops-2018
With two locations offering simultaneous Summer Writing Workshops, I set about to design a reversible workshop pamphlet. It can be read to the center spread, beginning from either cover. Here is a 15 second video.
REAL ESTATE BROCHURE (spec)
360 Modern Open House Brochure. This brochure has a unique tri-fold design that creates reference tabs when closed and compliments layout when opened.
360 Modern Open House Brochure. This brochure has a unique tri-fold design that creates reference tabs when closed and compliments layout when opened.
360 Modern Open House Brochure. This brochure has a unique tri-fold design that creates reference tabs when closed and compliments layout when opened.
360 Modern Open House Brochure. This brochure has a unique tri-fold design that creates reference tabs when closed and compliments layout when opened.
PRINT AD, PERFORMANCE PROGRAM, POSTER, & FESTIVAL SCHEDULE
The design of this festival brochure allowed the SketchFest to maximize a tight budget and created four marketing assets within a single printed artifact! #1: The front cover served as festival flyer, and when slid into the pages of The Stranger arts newspaper, it eliminated need for print ads.
Asset #2: Unfolded once in folio, it is a program with names, logos, performers, and company bios. A few hundred with withheld and handed to the audience as they entered each show in the festival.
Assets #4: The back, a simple, one-color infographic was the festival schedule and guide. It showed theatre company, venue, date, time and ticket info.
The design of this festival brochure allowed the SketchFest to maximize a tight budget and created four marketing assets within a single printed artifact! #1: The front cover served as festival flyer, and when slid into the pages of The Stranger arts newspaper, it eliminated need for print ads.