SOCIAL MEDIA
DESIGNS
Reels with Motion Graphics that Reach Audiences
With several dozen shows a season, Vashon Center for the Arts (VCA) relies on organic social media marketing of engaging dynamic content. The challenge for organic social media campaigns is to reach as broad an audience as possible without ad buys.
Reels not only grab attention, for the mid-scroll breakes the algorithm looks for, they spur engagement with pauses, re-plays, link clicks, and the much sought after share.​
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​At the opening of each reel I created for VCA begins with reinforcing brand recognition with an animated logo the morphs into the organization's URL, creating a link between brand and action.
Each individual reel celebrates the talent's distinct aesthetic, and style and conveys the audience can expect attending the performer's live show.
(For the 2025/26 60th anniversary season, a new logo and animation was built—see IN THE MIND for more on VCA's 60th Season sub-branding).
Posts that Feed a Story
A whopping 40% of Vashon Island's residents follow Vashon Center for the Arts' Facebook page and Instagram account. Posts provide an opportunity for storytelling to go deeper.
Longer playtimes for videos posted to feeds meant an opportunity for an audience to get to know R&B legend Bettye Lavette a little better. In just under 45 seconds, told a story of resilience and timeless talent by seamlessly editing together three clips of Bettye performing her 1963 hit "Let Me Down Easy" at roughly 25 year intervals throughout her career.
The Carousel feature was put to used for VCA's annual fundraising campaign to convert more current one-time donors into "evergreen" (or recurring) donors. A series of three-image "flip book" carousels alowed our target audience swipe through a "Problem-Solution-Action" narratives.
